Tapping into Greatness with The Adventure Project
At Dosha Pops, our mission is to not only create yummy candy and inspire our customers to have a balanced life, but to support charitable organizations that promote healthier lifestyles.
We especially have a soft spot for local NYC nonprofits who are making our world healthier and more sustainable. Our current crush? The Adventure Project (TAP), founded by Becky Straw and Jody Landers, which works to help alleviate extreme poverty by creating sustainable jobs in developing countries.
TAP creates jobs by giving people the tools, education, and resources to become entrepreneurs. Their focus is to redirect charity toward jobs that lift people out of poverty while transforming local communities with improved health, decreased hunger, a safer environment, and clean water. TAP says, “Much like venture capital firms analyzing and investing in the most promising companies, we analyze the most effective interventions to end extreme poverty. Plus, we are helping entrepreneurs thrive. Specifically, entrepreneurs who “add” something positive to the world.”
Launched in 2010, TAP has raised more than $1 million by mobilizing 7,500 donors helping create 862 jobs and impacting 1 million people in India, Kenya, Uganda and Haiti. Those entrepreneurs will go on to serve over 650,000 people to assist with better health care, food, and water.
We’re not the only ones who think this nonprofit is quite awesome. Last year, they won the coveted DVF People’s Voice Awards that honors and support extraordinary women who have transformed the lives of others through their commitment, resources, and visibility.
This summer when TAP reached out to us to participate in their fundraising event highlighting local businesses committed to innovative entrepreneurship and sustainability, we happily accepted the invitation! TAP highlighted us as a great example of an innovative NYC-based enterprise promoting a healthy lifestyle!
TAP hosted the fundraising event at the 14,800 square foot Rooftop Reds in the Brooklyn Navy Yard – the world’s first commercially viable urban rooftop vineyard. Talk about a sweet view!
The fun-filled evening included Rooftop Reds’ small batch wines from the Finger Lakes region of New York, a selection of local craft beers, appetizers from a local sustainable catering company and desserts by a local bakery. Our candy was raffled off in their silent auction. One lucky winner got a preview of one of our newest flavors, Sarsapari-ahh, made with sarsaparilla root tea.
We had the pleasure of enjoying a special music performance by the adorable Sydney Indie Folk Pop Duo, Falls. If you haven’t seen them perform at major music festivals, check out the song they sang to us called “When We Were Young.” Melinda Kirwin and Simon Rudston-Brown create music to soothe the soul.
We had a great time meeting attendees interested in learning more about socially-conscious ventures in NYC and overseas. The funds raised from the event will support TAP’s mission to create sustainable jobs and to empower entrepreneurs to serve their communities.
TAP firmly believes that our generation has the ability to alleviate extreme poverty in our lifetime and they want to be part of it. They have a big vision of creating one million jobs in the next ten years. If successful, those jobs will be serving half a billion people living in poverty. We’re glad we could help them raise funds to support their vision.